For selected Private Members Clubs
Your members experience exceptional care down to the last detail. That care should not end at the club door.
DONUM is a curated multisensory gesture for Private Members Clubs – designed to carry the care of your club beyond the visit and into your members' daily lives.
A lasting reminder of the care they experienced, long after leaving the club.
The Context
Conventional gestures lose their impact when your members have seen everything.
In Private Members Clubs, loyalty is rarely strengthened by one more gift. What matters is relevance, discretion and the sense that the connection continues beyond the visit.
A meaningful gesture creates presence, not noise – carrying the connection to your club beyond the visit.
Designed for
Designed for clubs where every membership carries a promise – and every detail matters.
- Board of Directors & Club Leadership
- General Manager & Club Operations
- Membership Director & Member Services
- Member retention, welcome culture and significant occasions within the club community
What DONUM is
Not a token gesture. A curated gesture from your club – designed as a ritual.
At its sensory core is ARGANERO: a precise culinary finishing ritual, brought to life through a refined object, a story of origin and a considered moment of handover. It is conceived not as a one-time gift, but as an experience that can renew the connection to the club with every use.
Each edition brings together a tangible object, refined presentation, a story of origin, a sensory ritual and a thoughtfully designed handover – tailored to the character of your club where appropriate.
Impact beyond the club
A gesture designed to return
Most club gifts create a single moment. DONUM is designed to create many.
- A tangible object that remains in your members' homes.
- A sensory ritual that anchors the connection to the club across multiple senses.
- Repeated moments of use that keep your club culture present long after the visit.
The goal is not attention. The goal is presence – a quiet, recurring moment that brings the connection to the club back into your members' daily lives.
Member moments
Moments when a considered gesture can mean more than another club gift.
Membership renewal & retention
A considered gesture for renewal or return – designed to remain present long after the moment.
Long-standing members & recognition
Recognize long-standing members or notable contributions with a gesture that reflects the value of the relationship.
Membership induction & welcome
A considered welcome for new members – signaling belonging and the character of your club.
Personal occasions
Birthdays, anniversaries and private celebrations – occasions intended to remain memorable.
Events & invitations
A discreet gesture for private dinners, hosted groups and invitations – without overt branding.
After notable service moments
A considered gesture following a successfully hosted event or a repeat visit – as recognition, not intrusion.
Process
Four steps. Discreet. Precise.
With minimal operational effort.
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01Define the occasion and member moment
Together, we define the member segment, occasion and intended effect – from induction and notable occasions to recognition.
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02Select edition and personalization
Choose the edition, quantity, presentation and level of personalization – aligned with the character and operational context of your club.
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03Production and preparation
DONUM coordinates production, quality control and final presentation.
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04Delivery and handover
Delivery and handover are coordinated to fit your existing routines and keep additional effort for your team to a minimum.
01Define the occasion and member moment
Together, we define the member segment, occasion and intended effect – from induction and notable occasions to recognition.
Origin
Crafted in the Austrian Alps.
Each edition is developed and crafted in Austria with meticulous attention to detail.
FAQ
Frequently asked questions
The timeline depends on the selected edition, quantity and level of personalization. With limited personalization, an initial delivery may be possible from approximately four weeks; highly customized projects can require several months. We confirm the final timeline after the initial consultation.
Minimum quantities depend on the selected edition and level of personalization. We define a suitable scope around the occasion and the number of members you wish to include.
DONUM is designed to integrate discreetly into existing routines. We define storage, responsibility and handover together so that the additional effort for Member Services, Concierge or House Staff remains minimal.
Every edition is designed to feel like a considered gesture from your club, not a marketing item. Restraint in branding is built into the concept.
Personalization can range from subtle integration of your club's identity to individually developed editions. The appropriate scope depends on the occasion, member segment, quantity and timeline.
DONUM is neither a token gesture nor product placement. It is a curated experience designed to anchor the connection to the club in the member's daily life through a recurring sensory ritual.
Private consultation
Extend the member relationship beyond the club
Explore how DONUM can be integrated into selected member moments – from new-member welcomes and anniversaries to significant personal occasions.
Request a private consultation
Confidential. No obligation.